Your Blogging Strategy

In the words of Seth Godin:

Strategy matters more than ever

When everyone is playing the same game, your execution is critical. Your store is like their store, your bread is like their bread, so we care very much about the care and skill you put into your product or service.

So...when everyone is doing it, how can you blog successfully? The key is the strategy you use, and if you're not getting results with the blog you have now, the key is to change your strategy rather than give up or continue in the same way.

What strategies are working? I'll go over several here...

First of all, be sure you're making the best use of your blog entries. Blog about subjects you can write up as articles and post to article sites, and even make into PDF files that you can sell or give away as e-books.

Secondly, SEO is not what it used to be. Don't count on simple keywords gaining traffic to your site. Google likes sites that offer quality and a lot more for the visitor now than a simple web page. Instead, focus on promoting your blog through social media...share it on Facebook, Twitter, Squidoo, Google +, Reddit, StumbleUpon, and even better yet...make into a short video using Power Point or Keynote and put it on YouTube.

Along with these strategies, consider blogging about "Top Lists." Find the top in their field and write blogs about what they're doing and how they're successful, listing them and talking all about what they're doing, with links to their sites. This will link your blog to those who are top in their field to begin with, but will also gain you some momentum with your blog by referencing these, and if your blog is well written, these top people may very well begin listing a link to your entry on their sites.

Consider hiring professional writers for your blog through sites like Elance or Odesk. Or write your blog and have someone else edit it for you. If you don't like these ideas, try the 24-hour waiting method of writing your blog the day before, saving it, and then re-reading it the next day to proof it before posting it. A professionally written blog will go far in getting shared and making your site appear more professional.

Lastly, be consistent. Set aside a period of time every day to sit down and blog...say half an hour. Write for that half hour, and if it's not complete, save it and finish it the next day in that half hour. But by setting aside a specific time each day, you'll get into a schedule of doing it, and contrary to common belief, this will make you a much better blogger. It is a fact that the more often you do something, the better you become at it. It's not quality that matters, but quantity if you want to improve any skill.

Okay, hopefully these few strategies will give you a bit to work with. I look forward to hearing from you in the comment section below and watch for my next blog on top bloggers... 

To your success,
       Thea