This is called the, "try it out and if you fail you will still end up happier anyway" close.Let me explain... You've taken your prospect through all the correct channels and he's seen all the info, videos, etc., that you have about your product and has now entered that rationalizing/fear/paralyzing zone of indecision and procrastination and...says, "Hmmmm...."
Usually, at this point, people try to force the sale, or they give up on it and leave the ball in the prospect's hands who has absolutely no idea what to do with it...obviously, by his state of confusion.
But instead, why not say to your prospect, "Can I give you my two cents on what I think?" See, you're being polite and asking for your prospect's permission.
Prospect says, "Sure."
You further get their permission (this will help your ideas feel like they belong to your prospect this way) and say something like, "I'm serious. What I'm about to say will probably
seem a little weird, but can I tell you it anyway?"
Your prospect is now curious and says, "Yes."
Now you say, "Ok, most people who do really well with our team are really unhappy at their jobs. The whole time they are at work, their minds are scheming about how they should
be at home...building their own business. They long for time freedom and feel like a job is just a dumbing down of their potential. They feel like their job is robbing their life."
Your prospect is likely making sounds of agreement at this point, so you continue with..."most other people don't like their jobs either, but they aren't thinking about how great it would be to escape and start their own empire...they have just resigned themselves to the fact that life pretty much sucks, work is a necessary evil...and maybe they will get a better boss or
some other small concession of happiness at some point in their life."
Your prospect is likely still agreeing and telling you he can relate to one or the other of your story's characters.
So now start driving home the miracle close, "But if you are an entrepreneur, you will not be able to "shut off" your inner longings and that nagging for something better. The inner chatter will keep eating at you until you try to launch your own course. Do you know what I mean?"
Your prospect says, "Yes."
Then go for the non-obvious close, "So, what I say is that (in the worst case scenario), you join us. Taste the culture. Work your butt off for a few months and decide that this whole online e-lifestyle dream is just not going to work for you. In which case, you just end up re-engaging your job with a weird kind of happiness, because you have 'scratched the entrepreneurial itch' and found out if wasn't for you. You then actually end up being a much happier worker and
you can kill the mental chatter that has created this phone call."
You might have just surprised and confused your prospect a bit, but that's fine, because you don't stop. You continue straight into the next dialogue... with...
"Or, best case scenario, you join us. Get around our culture. Start making money. Start making new friends. Start traveling the world. Pay off all your debts. Sleep in whenever you want. Spend copious amounts of time with your friends and kids. Drive new cars, yada yada."
Now close the conversation, "So either way, whether you fail or make all your dreams come true...you are still happier by joining us. You know what I mean?"
Now CLOSE your prospect.
Now, if you get so much as a nodding agreement, say, "Signing up takes about 7-minutes. We take Visa, Mastercard, or Discover. Once you are signed up, we can meet for a 15-min and mastermind session to map out your next steps. The goal is to get you active leads in the first 7 days or so through whatever marketing means works for you and hopefully have a sale or two wrapped up for you in two weeks."
Don't stop closing your prospect now...continue with, "Do you have 15-min to mastermind tomorrow at about 10am? That's when we can chart out the marketing game plan for you."
If your prospect says, "Yes" ...to THAT...they've basically said that they are about to pay, so continue...
Give them your link to sign up with you. They sign up on the spot. Boom.
That is how fortunes are made and how you can help your prospects become successful too!
Have any great closing tips or strategies? Please share them with us here by clicking on "comments" below...
To your success,
Thea
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