Sharing the 2nd of 5 ways I've learned to help boost your online success:
Reverse marketing…
This almost seems counter intuitive, but not really. Think about it - do you really want to sound like you're begging for sales? It's kind of like the dating scene...where the guy or gal ditches the needy, clingy partner for a more secure, independent partner. We don't want to ask our potential customers to buy from us, we want them to show us that they are worth our time and effort in working with them.
Pre-qualify your Members/Customers
We want to sift through people, not just accept anyone. If you're promoting for a company that uses an application, this is great and can be used to sift through potential clients, but even so, you might still want to pre-qualify them. Ask them questions... how much time will they commit to building the business each week?
Are they teachable?... (will they go out and purchase books or training you suggest to them to learn what they need to know)? If they come on board with you, will the commit to weekly calls with you to see how they're doing?
A few great books
But don't leave them hanging... Suggest a few great books they can purchase (like "The 4-Hour Work Week") or provide them with an e-book or training you've put together, and ask them to read it and get back to you with questions. This is a great way to see if they're interested in really working the business and to build rapport.
By using reverse marketing, you create an atmosphere of professionalism and scarcity with people, and create more desire on their part, but also let them know you’re serious and only want to spend your time with serious people.
Watch for my next posts for the remaining 5 strategies. I'd love to hear from you below...
To your success,
Thea
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