The whole point to get a good conversion with your landing page is to be as perfectly congruent as possible. You post an ad in a magazine, on a site, on your Facebook page, describing briefly the opportunity and then direct them to a landing page that uses the same words, even same phrases and sentences as the ad. Use pictures on both the ad and the landing page that are the same or similar.
Here’s an ad placed by MH and JB in the Robb Report (the leading source of millionaire products).
This led to this capture page (opt-in rate of 74% and up):
Notice the picture of the Robb Report, like the magazine where the ad was placed, the picture of the Jaguar (a car that would be featured in the Robb Report) used the same words and phrases from the ad also. Don’t dress it up and make it busy. Simply put on the capture page a few items from the first ad and then an opt-in box next to it.
The concept is CONGRUENCY – if you are directing people to a capture page through an ad or email, make sure the capture page uses the same pictures, words, concepts as the ad or email that brought them there.
Remember the PPC launch they did to the list of 13,000. That email led to this capture page:
To Your Success,
Thea
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