The 3rd of 5 Strategies to Boost your Online Success

Create Lists within Lists ("splinter and soak" method)
“Splinter and soak” is a concept the heavy hitters use. This is a list for maximum profit. You must CONSTANTLY create lists within your main list. It’s how the heavy-hitters scientifically "splinter and soak" and use their list for maximum profit, with virtually zero unsubscribers.

Splintering a 13,000 List:

ie: Mark Hoverson and Jonathan Budd did a PPC marketing course and sold about $400,000.


Right after that Mark did a leadership branding course and made about $323,000. From the last course, they had a waiting list of about 13,000. They had Ann Sieg, Mike Dillard, and other heavy hitters driving their best traffic to this leadership branding course waiting list.

Once Mark had the 13,000 in a waiting list, he and Mike Klingler decided to launch the PPC course again to this list, as they were new and hadn’t been on the first PPC list. But to launch…

(NOTE: To launch, you have to send a BATTERY of emails to your list, and blast and blast the list. JB sent 17 emails over 17 times to his list for Dillard’s “What’s Working Now” program.)

Avoid Unsubscribing!
…they were going to have to hit the 13,000 waiting list over and over again and if some of them weren’t interested in PPC, they’d lose them to unsubscribing. So rather than launch at the entire list, they decided to “splinter and soak.” So they sent 3 emails to the 13,000 on the list telling them about the PPC course and what they’d learn from it and directing them to get on a waiting list if they were interested.

From those 3 emails, they had 3,000 of the original 13,000 waiting list, put themselves on the waiting list for the PPC course. Then they “launched” at this list of 3,000, sending them 2-3 emails per day with webinars, etc., and went all out, earning over $50,000 in just a couple weeks before even getting to the main product, and had nearly no unsubscribers as they had already been pre-screened by the first emails.

This is the concept of “splintering and soaking.”

ie: You have a list for MLM and you want to promote a different business opportunity, pre-screen this list by sending 3 very focused emails about what you have learned and want to share with them and direct them to a waiting list landing page (for whatever it is you’re promoting) and then launch to that “splintered” waiting list…starting with 2-3 emails per week and then to 2-3 emails per day about a week before.

And with this strategy, you've begun a launch...  Watch for further posts on building your online success.

To your success,
Thea